Claudia Pritchitt

Director and principal

Biography & Industry Experience

Claudia has over 25 years’ public relations consulting experience in both Australia and the UK, with almost 20 years in the financial services industry. In 2003 she co-founded Pritchitt Partners, which later became PritchittBland Communications. She specialises in financial and investment strategic communications and content creation. Claudia is a member of the Public Relations Institute of Australia (PRIA). She has a Bachelor of Arts degree (English and History) from the University of Sydney.

Insight from

Claudia Pritchitt

December 11, 2023
December 11, 2023
by
Claudia Pritchitt
2023: the year of the crisis
October 26, 2020
July 7, 2023
by
Claudia Pritchitt
Can AI take over newsrooms?
May 1, 2020
July 7, 2023
by
Claudia Pritchitt
Post or boast?
February 27, 2020
July 7, 2023
by
Claudia Pritchitt
2020: a professional odyssey
February 12, 2020
July 7, 2023
by
Claudia Pritchitt
Charging fairly for advice
January 10, 2020
July 7, 2023
by
Claudia Pritchitt
Morrison fails PR 101 test
November 8, 2019
July 7, 2023
by
Claudia Pritchitt
The art of influence
July 18, 2018
July 7, 2023
by
Claudia Pritchitt
Change or be shamed
September 7, 2017
July 7, 2023
by
Claudia Pritchitt
Test
December 13, 2016
July 7, 2023
by
Claudia Pritchitt
What is public relations?
October 18, 2016
July 7, 2023
by
Claudia Pritchitt
Bad culture hurts reputation
November 25, 2015
July 7, 2023
by
Claudia Pritchitt
Managing goodwill as an asset
August 21, 2015
July 7, 2023
by
Claudia Pritchitt
Obligations go both ways
December 19, 2023
by
Claudia Pritchitt
2023: the year of the crisis
July 7, 2023
by
Claudia Pritchitt
Don't underestimate the importance of attention to detail
July 7, 2023
by
Claudia Pritchitt
Public relations does not mean “spin doctoring”
December 19, 2023
by
Claudia Pritchitt
2023: the year of the crisis
July 7, 2023
by
Claudia Pritchitt
Don't underestimate the importance of attention to detail
July 7, 2023
by
Claudia Pritchitt
Public relations does not mean “spin doctoring”
July 7, 2023
by
Claudia Pritchitt
What is a "boutique" fund manager?
July 7, 2023
by
Claudia Pritchitt
Don’t sacrifice clarity by trying to sound authoritative
July 7, 2023
by
Claudia Pritchitt
Brand damage can be mitigated with good communications
July 7, 2023
by
Claudia Pritchitt
Commonsense key to good communication
July 7, 2023
by
Claudia Pritchitt
Tips on getting your voice heard
July 7, 2023
by
Claudia Pritchitt
Surveys show benefit of strong client relationships
July 7, 2023
by
Claudia Pritchitt
Greater transparency and good communication a priority in 2011
July 7, 2023
by
Claudia Pritchitt
Web faux pas not just for Twitter junkies
July 7, 2023
by
Claudia Pritchitt
Changing times require focus on goodwill
July 7, 2023
by
Claudia Pritchitt
KISS principle applies to media releases
July 7, 2023
by
Claudia Pritchitt
How long is a media release?
July 7, 2023
by
Claudia Pritchitt
Perpetual – a matter of perception or reality?
July 7, 2023
by
Claudia Pritchitt
Beware "exclusives" both intended and unintentional
July 7, 2023
by
Claudia Pritchitt
Social media and the news
July 7, 2023
by
Claudia Pritchitt
Anyone for super?
July 7, 2023
by
Claudia Pritchitt
Social media – marketing or communications?
July 7, 2023
by
Claudia Pritchitt
Familiarity avoids contempt
July 7, 2023
by
Claudia Pritchitt
Who are you trying to reach?
July 7, 2023
by
Claudia Pritchitt
"Being prepared" key to successful media interviews
July 7, 2023
by
Claudia Pritchitt
Frequently asked media relations questions
July 7, 2023
by
Claudia Pritchitt
Part two: Frequently asked media relations questions
July 7, 2023
by
Claudia Pritchitt
New year wish list: jargon-free communication
July 7, 2023
by
Claudia Pritchitt
Some things don’t change: communications lessons from 30 years ago
July 7, 2023
by
Claudia Pritchitt
Part three: Frequently asked media relations questions
July 7, 2023
by
Claudia Pritchitt
Making best use of a public relations consultancy
July 7, 2023
by
Claudia Pritchitt
Choosing a PR consultancy
July 7, 2023
by
Claudia Pritchitt
Adding value to what’s in the contract
July 7, 2023
by
Claudia Pritchitt
Exciting times ahead in 2015
July 7, 2023
by
Claudia Pritchitt
Customer service approaches that frustrate rather than satisfy
July 7, 2023
by
Claudia Pritchitt
Relationships the key ingredient in reputation and trust
July 7, 2023
by
Claudia Pritchitt
Don't forget rule 101 of effective communication
July 7, 2023
by
Claudia Pritchitt
Still a place for print communications
July 7, 2023
by
Claudia Pritchitt
Treating clients with respect key to good relationship
July 7, 2023
by
Claudia Pritchitt
Acting professionally is more than being a professional
July 7, 2023
by
Claudia Pritchitt
Investing in relationships by adding value
July 7, 2023
by
Claudia Pritchitt
Obligations go both ways
July 7, 2023
by
Claudia Pritchitt
Case for checking and re-checking
July 7, 2023
by
Claudia Pritchitt
How to annoy journalists without really trying
July 7, 2023
by
Claudia Pritchitt
Managing goodwill as an asset
July 7, 2023
by
Claudia Pritchitt
Everyone has Public Relations
July 7, 2023
by
Claudia Pritchitt
Getting the best out of media interviews
July 7, 2023
by
Claudia Pritchitt
Media policy helps avoid mishaps
July 7, 2023
by
Claudia Pritchitt
Tips for better media relations
July 7, 2023
by
Claudia Pritchitt
Effectively communicating with customers
July 7, 2023
by
Claudia Pritchitt
Lifting PR up the list of priorities
July 7, 2023
by
Claudia Pritchitt
Does a virtual world create real clients for professional service firms?
July 7, 2023
by
Claudia Pritchitt
Managing a crisis means getting professional advice before, not after
July 7, 2023
by
Claudia Pritchitt
Make media releases fit for purpose
July 7, 2023
by
Claudia Pritchitt
Bad culture hurts reputation
July 7, 2023
by
Claudia Pritchitt
Thought leaders need to say it first
July 7, 2023
by
Claudia Pritchitt
Banks need more Trust Bank deposits
July 7, 2023
by
Claudia Pritchitt
Crises happen - through incompetence, negligence or just bad luck
July 7, 2023
by
Claudia Pritchitt
Public relations means relating to the public
July 7, 2023
by
Claudia Pritchitt
Trump’s media battle highlights its relevance
July 7, 2023
by
Claudia Pritchitt
Old rules still apply with social media, along with new
July 7, 2023
by
Claudia Pritchitt
Getting the most out of public relations advice
July 7, 2023
by
Claudia Pritchitt
Using management-speak indicates lack of security
July 7, 2023
by
Claudia Pritchitt
Culture, character and communication
July 7, 2023
by
Claudia Pritchitt
How to reach millennials and other key groups
July 7, 2023
by
Claudia Pritchitt
Six questions to ask at pitches
July 7, 2023
by
Claudia Pritchitt
Test
July 7, 2023
by
Claudia Pritchitt
Navigating the maze: six questions to ask when assessing PR proposals
July 7, 2023
by
Claudia Pritchitt
Education needed to help understand the difference between news and fake news
July 7, 2023
by
Claudia Pritchitt
Will 2017 issues and crises bring about permanent change?
July 7, 2023
by
Claudia Pritchitt
A new year: time for review, planning and perhaps change
July 7, 2023
by
Claudia Pritchitt
Producing persuasive content requires industry knowledge
July 7, 2023
by
Claudia Pritchitt
Sensible policy needed for social media programs
July 7, 2023
by
Claudia Pritchitt
How does ASIC think firms should behave?
July 7, 2023
by
Claudia Pritchitt
What happens next after Royal Commission reports
July 7, 2023
by
Claudia Pritchitt
Change or be shamed
July 7, 2023
by
Claudia Pritchitt
Exercising influence when trust is lost
July 7, 2023
by
Claudia Pritchitt
Rebuilding trust in “fake news” era
July 7, 2023
by
Claudia Pritchitt
Has reputation rebuild replaced reputation management?
July 7, 2023
by
Claudia Pritchitt
The secret to better communication
July 7, 2023
by
Claudia Pritchitt
Is lack of ethics just not cricket?
July 7, 2023
by
Claudia Pritchitt
Financial services industry not populated by monsters
July 7, 2023
by
Claudia Pritchitt
Three basics for social media policies
July 7, 2023
by
Claudia Pritchitt
Showing public relations value
July 7, 2023
by
Claudia Pritchitt
Parallels between PR and financial planning
July 7, 2023
by
Claudia Pritchitt
Ten ways to annoy journalists without really trying
July 7, 2023
by
Claudia Pritchitt
LinkedIn is no place for trolls
July 7, 2023
by
Claudia Pritchitt
Morrison fails PR 101 test
July 7, 2023
by
Claudia Pritchitt
Valuing the PR contribution
July 7, 2023
by
Claudia Pritchitt
Correcting the lies of social media
July 7, 2023
by
Claudia Pritchitt
The place of events in communications
July 7, 2023
by
Claudia Pritchitt
Has technology advanced our skills?
July 7, 2023
by
Claudia Pritchitt
The art of influence
July 7, 2023
by
Claudia Pritchitt
Charging fairly for advice
July 7, 2023
by
Claudia Pritchitt
Punctuation worth fighting for
July 7, 2023
by
Claudia Pritchitt
Four misconceptions in media relations
July 7, 2023
by
Claudia Pritchitt
Market update: Impact of COVID-19
July 7, 2023
by
Claudia Pritchitt
2020: a professional odyssey
July 7, 2023
by
Claudia Pritchitt
Working from home can have benefits for many
July 7, 2023
by
Claudia Pritchitt
Oh to see ourselves as others see us
July 7, 2023
by
Claudia Pritchitt
Post or boast?
July 7, 2023
by
Claudia Pritchitt
Media closures more than sad - they damage our way of life
July 7, 2023
by
Claudia Pritchitt
How to damage reputation with one thoughtless post

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