In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.
A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.
Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.
The Finsider is our blog series providing insights into the Australian financial services landscape. We interview experts who will share their perspectives on ideas and issues facing the financial industry today and in the future. Our special guest for this month is Stephen Miller, investment strategy advisor at GSFM and an independent chair of the investment committee at QIC Liquid Markets Group (LMG).
PritchittBland Communications is a specialist communications and public relations consultancy specialising in the financial services industry.
PritchittBland Communications is a founding member of the International Financial Communications Group.
